Download eBook Free: https://ouo.io/WMnOY7 Gender and Innovation in the New Economy Women, Identity, and Creative Work By: Seppo Poutanen; Anne Kovalainen Publisher: Palgrave Macmillan Print ISBN: 9781137527004, 1137527005 eText ISBN: 9781137527028, 1137527021 Copyright year: 2017 Format: PDF Available from $ 129.00 USD SKU 9781137527028 This book provides a thorough and novel examination of the gendered nature of innovations in the new economy. It tracks the contemporary shift from heavy industry to game industry and how this has altered relationships between gender, identity, corporate culture, creative work, and the future of business. Through empirical research and theoretical analysis, the authors present their own carefully contextualized cases and conceptual frameworks relating themes of innovation and gender to recent theories concerning globalization and transnationalism. This wide-ranging and interdisciplinary text provides readers with insightful entries on what innovations are and the ways innovation processes become gendered. It explores the business landscape based on creative work and offers a wealth of information for scholars of entrepreneurship, management, sociology, cultural studies, and communication.
