Click Here to Download: https://ouo.io/Lgo7xy Measures for Innovating Business Models An Empirical Study of German SMEs By: Oana Buliga Publisher: Springer Gabler Print ISBN: 9783658055349, 3658055340 eText ISBN: 9783658055356, 3658055359 Copyright year: 2014 Format: PDF Available from $ 84.99 USD SKU 9783658055356 The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.
