Download eBook Free: https://ouo.io/oxzH0oC Digital Marketing Management A Handbook for the Current (or Future) CEO By: Debra Zahay Publisher: Business Expert Press Print ISBN: 9781606499245, 1606499246 eText ISBN: 9781606499252, 1606499254 Copyright year: 2015 Format: PDF Available from $ 19.95 USD SKU 9781606499252 This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.
