Download eBook Free: https://ouo.io/X2AAMzz Escalation of Commitment in Internationalization Processes The Role of Bounded Rationality in the Uppsala Model By: Björn Röber Publisher: Springer Print ISBN: 9783319691015, 3319691015 eText ISBN: 9783319691022, 3319691023 Copyright year: 2018 Format: PDF Available from $ 129.00 USD SKU 9783319691022 This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.
