Click Here to Download: https://ouo.io/T1d0tV Management and Marketing of Services By: Peter Mudie; Angela Cottam Publisher: Routledge Print ISBN: 9780750635943, 0750635940 eText ISBN: 9781136386459, 1136386459 Edition: 2nd Pages: 306 Copyright year: 1999 Format: EPUB Available from $ 26.38 USD SKU 9781136386459R90 This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. Additional ISBNs 9780080938691, 9781136386466, 9781282769182, 9781136386411, 9781136386459, 0080938698, 1136386467, 1282769189, 1136386416, 1136386459, 9781138466814, 1138466816
