Creating And Sustaining Competitive Advantage

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    Creating and Sustaining Competitive Advantage
    Management Logics, Business Models, and Entrepreneurial Rent
    By: Chandra S. Mishra
    Publisher:
    Palgrave Macmillan
    Print ISBN: 9783319545394, 3319545396
    eText ISBN: 9783319545400, 331954540X
    Copyright year: 2017
    Format: PDF
    Available from $ 149.00 USD
    SKU 9783319545400
    This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure, and social complexity. It also considers how management can utilize their resources and capabilities, shadow options, product market forces, customer needs, and organizational learning as a means to differentiate them from the competition. With an innovative approach to theory and research, it will be positioned to inform both scholars and practitioners in management, business strategy, and entrepreneurship on the process of competitive and sustainable value creation.
     

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