Click Here to Download: https://ouo.io/fw5x8S From Knowledge to Intelligence By: Helen Rothberg; G. Scott Erickson Publisher: Routledge Print ISBN: 9780750677622, 0750677627 eText ISBN: 9781136402067, 1136402063 Edition: 1st Pages: 400 Copyright year: 2005 Format: EPUB Available from $ 21.58 USD SKU 9781136402067R90 In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy. Additional ISBNs 9781138165823, 1138165824
