Click Here to Download: https://ouo.io/mU5w26 Branding Your Business Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion By: James Hammond Publisher: Kogan Page Print ISBN: 9780749462963, 0749462965 eText ISBN: 9780749463021, 0749463023 Edition: 1st Pages: 280 Copyright year: 2011 Format: EPUB Available from $ 24.95 USD SKU 9780749463021 The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
