Click Here to Download: https://ouo.io/tGkjHx Social Media in Travel, Tourism and Hospitality Theory, Practice and Cases By: Evangelos Christou Publisher: Routledge Print ISBN: 9781409420910, 1409420914 eText ISBN: 9781317053798, 1317053796 Edition: 1st Copyright year: 2012 Format: EPUB Available from $ 23.98 USD SKU 9781317053798R90 Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors. Additional ISBNs 9781138247598, 9781409420910, 1138247596, 1409420914, 9781138247598, 1138247596
