Connected Crm: Implementing A Big-data-driven, Customer-centric Business Strategy

Click Here to Download: https://ouo.io/WSLBzv

Connected CRM: Implementing a Big-Data-Driven, Customer-Centric Business Strategy
By: David Williams
Publisher:
John Wiley & Sons P&T
Print ISBN: 9781118835807, 1118835808
eText ISBN: 9781118863121, 1118863127
Format: PDF
Available from $ 19.54 USD
SKU 9781118863121R120
Three macro trends are changing the marketing landscape and forcing massive change on most organizations: the digitization of media and channels; social media; and the ability for consumers to access media anytime, anywhere. Marketers are responding with data-driven, digital customer strategies and a collective business model transformation. For the first time, marketers are now able to put customers at the core of the business strategy. The challenge, now that theres universal buy-in on the philosophy, of 'every organization should be customer-centric is the how. How do we successfully implement a comprehensive, data-driven, customer-centric business strategy? The answer is called Connected CRM, the focus of this book. Customer-centric marketing isnt merely a tactical implementation plan. Executed correctly, its a fundamental shift in the organizations framework, affecting every department, not just marketing, though it puts marketing at the heart of the business and leadership strategy for the organization. Its a new source of visibility and accountability for the CMO and a new basis of competitive differentiation for the company. CMOs of the future will play a much larger role in all aspects of marketing, sales, service and technology. Through years of work in data-driven customer relationship marketing and observations of successful (and unsuccessful) implementation efforts; Merkle has developed a customer-centricity blueprint for organizations. This book explains how to make it a reality--for sustained competitive advantage.

 

Mua Multilogin, dùng coupon 50%-60% OFF
Bạn cần an toàn khi login acc khách? Multilogin 1-st antidetect browser on the market bảo vệ bạn! / Logging into client accounts? Multilogin 1-st antidetect browser on the market keeps you safe!
Cơ hội giới hạn: Tặng tool Automation cho ai mua Multilogin tháng này (Limited time: Get Automation Tool FREE when buying Multilogin this month)
Why wait until valentines day for a romantic gesture?

 

Multilogin coupon giảm ngay 50%-60%, cực dễ
Hơn 500,000 người dùng đã chọn Multilogin 1-st antidetect browser on the market – bạn thì sao? / Over 500,000 users trust Multilogin 1-st antidetect browser on the market – how about you?
Chia sẻ tool tự động hoá Multilogin miễn phí khi mua Multilogin (Get FREE Multilogin Automation Tool when you purchase Multilogin)
Never pay full price for a sofa at DFS.