A Culture Of Purpose: How To Choose The Right People And Make The Right People Choose You

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A Culture of Purpose: How to Choose the Right People and Make the Right People Choose You
By: Christoph Lueneburger
Publisher:
Jossey-Bass
Print ISBN: 9781118814567, 1118814568
eText ISBN: 9781118895993, 1118895991
Edition: 1st
Format: PDF
Available from $ 16.14 USD
SKU 9781118895993R120
Christoph Lueneburg declares that sustainability in business is foremost a challenge of leadership. More than that, it is the defining opportunity for leaders in the coming decades. And yet, little attention has been paid to the leadership styles and competencies that will be essential to sustainability going forward. SUSTAINABILITY LEADERSHIP offers concrete, actionable insights on what it takes to create sustainability across an organization, today and into the future. SUSTAINABILITY LEADERSHIP will reveal a concise system for effective leaders that details the 3 phases of a leadership development model, and how to hire the right people with the right skills to succeed at each phase. Drawing on eleven case studies built around in-depth interviews with sustainability leaders at companies including Coca-Cola, Patagonia, and Bloomberg, the book offers specific step-by-step advice and the stories of companies that have traveled this road before. It explores questions such as: How to make the case for sustainability, what core communications skills and practices are necessary, and how other leaders have made that happen. How to translate vision into action and elevate sustainability from a project to a central thread in the strategic fabric of business. How to expand boundaries and expand from traditional roles into new private/non-profit partnerships that allow sustainability to move into new iterations. Many books have described the what of sustainability, but this is the first to reveal the who. Lueneburger invites readers to transcend the era of the spotted owl and recognize that sustainability is not an ideological mindset, but a cultural trait of a resilient business. For leaders ready to embrace the sustainability challenge, SUSTAINABILITY LEADERSHIP isan education, a revelation, and an invitation to the next generation of success. The ultimate prize of sustainability is talent, namely the talent you will be able to hire tomorrow because the values your business espouses align with those of today's smartest and most engaged students.

 

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