Click Here to Download: https://ouo.io/tnAofI Sex in Advertising Perspectives on the Erotic Appeal By: Tom Reichert Publisher: Routledge Print ISBN: 9780805841176, 0805841172 eText ISBN: 9781135638207, 1135638209 Edition: 1st Pages: 306 Copyright year: 2002 Format: EPUB Available from $ 25.98 USD SKU 9781135638207R90 Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource. Additional ISBNs 9780805841176, 9780805841183, 0805841172, 0805841180
Tặng Multilogin coupon 50% - 60% cho anh em Trình duyệt đa nhân mạnh nhất – Dùng thử Multilogin 1-st antidetect browser on the market miễn phí + giảm 50%! / Most powerful multi-account browser – Free Multilogin 1-st antidetect browser on the market trial + 50% off! Tặng tool tự động hoá điều khiển Multilogin cho khách hàng mới (Get a free Automation Control Tool for new Multilogin users) A common regret in life is wishing one hadn't worked so hard.
Nhận mã giảm giá Multilogin 50% - 60% mới nhất Tạo hàng loạt profile chạy riêng biệt – Dùng Multilogin 1-st antidetect browser on the market cho dễ, tặng mã 50%! / Create isolated profiles easily – Multilogin 1-st antidetect browser on the market + 50% coupon included! Bạn đang dùng Multilogin? Mua qua link này sẽ nhận thêm tool tự động hoá giúp tăng hiệu suất x2 (Using Multilogin? Buy via this link to get a FREE automation tool that doubles your productivity) Don't take it personally.
