Click Here to Download: https://ouo.io/L2MQ5P The Active Consumer Novelty and Surprise in Consumer Choice By: Marina Bianchi Publisher: Routledge Print ISBN: 9781138007147, 1138007145 eText ISBN: 9781134693801, 113469380X Edition: 1st Pages: 288 Copyright year: 2002 Format: EPUB Available from $ 23.98 USD SKU 9781134693801R90 The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized. Additional ISBNs 0203065905, 0203172140, 0203022912, 6610429014, 1280429011, 113469380X, 1134693818, 1134693761, 9780415171908, 9781138007147, 0415171903, 1138007145
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