The Innovator's Field Guide: Market Tested Methods And Frameworks To Help You Meet Your Innovation

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The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges
By: Peter Skarzynski, David Crosswhite
Publisher:
Jossey-Bass
Print ISBN: 9781118644300, 1118644301
eText ISBN: 9781118644577, 1118644573
Format: PDF
Available from $ 22.94 USD
SKU 9781118644577R120
Everyone knows that innovation is key to succeeding in todays ultra-competitive landscape. But its very difficult to see an innovative company and try to replicate its success without understanding the long-term strategy it took to get there. Whats missing is a down-to-earth planning and execution guide describing what has to happen for innovation to become an always-on capability. And an understanding of what is required to keep it on track. This book is a practical how-to guide for innovation leaders and practitioners inside organizations of all sizes and in all sectors. It focuses on the most pressing innovation problems; each chapter describes a specific innovation challenge and details how one can design and execute successfully against that challenge, providing practical ideas, tools, and best practices. It describes common obstacles encountered in the field and offers simple, practical solutions to those problems. The book does not espouse complicated theory or present esoteric debates, but is written specifically for practitioners - leaders and professionals who need to overcome their most critical challenges through innovation, right now. The authors offer practical, easy-to-understand and market-tested approaches derived from their work as pioneers in the field of embedding innovation in organizations.

 

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