Click Here to Download: https://ouo.io/iZt2AL AdValue By: Leslie Butterfield Publisher: Routledge Print ISBN: 9780750655019, 0750655011 eText ISBN: 9781136430909, 1136430903 Edition: 1st Pages: 256 Copyright year: 2003 Format: EPUB Available from $ 21.58 USD SKU 9781136430909R90 Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes. Additional ISBNs 9786610966363, 9780080471877, 9781136430909, 9781280966361, 9781136430916, 9781136430862, 9781417507252, 6610966362, 0080471870, 1136430903, 128096636X, 1136430911, 1136430865, 141750725X, 9781138441101, 1138441104
