Click Here to Download: https://ouo.io/P0Yuc0 Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising By: Sara Rosengren Publisher: Springer Gabler Print ISBN: 9783658023645, 3658023643 eText ISBN: 9783658023652, 3658023651 Copyright year: 2013 Format: PDF Available from $ 109.00 USD SKU 9783658023652 Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
