Advances in National Brand and Private Label Marketing Third International Conference, 2016 By: Francisco J. Martínez-López Publisher: Springer Print ISBN: 9783319399454, 3319399454 eText ISBN: 9783319399461, 3319399462 Copyright year: 2016 Format: PDF Available from $ 139.00 USD SKU: 9783319399461 This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels. SKU: 9783319399454 Ebooks here: https://ebookscoffee.sellpass.io/products/Advances-in-National-Brand-and-Private-Label-Marketing
