Click Here to Download: https://ouo.io/gRTrJe Aerospace Marketing Management A Handbook for the Entire Value Chain By: Philippe Malaval; Christophe Bénaroya; Jonathan Aflalo Publisher: Springer Print ISBN: 9783319013534, 331901353X eText ISBN: 9783319013541, 3319013548 Copyright year: 2014 Format: EPUB Available from $ 89.99 USD SKU 9783319013541 This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
