Click Here to Download: https://ouo.io/cPyUbBc All Customers Are Irrational By: CUSICK, William J. Publisher: AMACOM Print ISBN: 9780814414217, 0814414214 eText ISBN: 9780814414217, 0814414214 Edition: 1st Format: PDF Available from $ 24.95 USD SKU 9780814414217 For improving customer loyalty, the best ideas are rarely the most logical.