Click Here to Download: https://ouo.io/bRbn1N Arts Marketing By: Finola Kerrigan; Peter Fraser; Mustafa Ozbilgin Publisher: Routledge Print ISBN: 9780750659680, 0750659688 eText ISBN: 9781136428241, 1136428240 Edition: 1st Pages: 240 Copyright year: 2004 Format: EPUB Available from $ 25.58 USD SKU 9781136428241R90 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. Additional ISBNs 9786611003227, 9780080472058, 9781281003225, 9781136428241, 9781136428203, 9781136428258, 6611003223, 0080472052, 1281003220, 1136428240, 1136428208, 1136428259, 9781138144880, 1138144886
