Click Here to Download: https://ouo.io/BjUoNs Basics Advertising 02: Art Direction By: Nik Mahon Publisher: Bloomsbury Visual Arts Print ISBN: 9782940411214, 2940411212 eText ISBN: 9781350034563, 1350034568 Edition: 1st Copyright year: 2017 Format: EPUB Available from $ 24.25 USD SKU 9781350034563 Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
