Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studies By: Sunil Sahadev Publisher: Springer Print ISBN: 9783319134390, 3319134396 eText ISBN: 9783319134406, 331913440X Copyright year: 2015 Format: EPUB Available from $ 119.00 USD SKU: 9783319134406 This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements. SKU: 9783319134390 Download now: https://ebookscoffee.sellpass.io/pr...s-and-the-Marketing-Function-in-Organizations
