Click Here to Download: https://ouo.io/sJltER Brand Avatar Translating Virtual World Branding into Real World Success By: Alycia de Mesa Publisher: Palgrave Macmillan Print ISBN: 9780230201798, 0230201792 eText ISBN: 9780230233713, 0230233716 Copyright year: 2009 Format: PDF Available from $ 69.99 USD SKU 9780230233713 Virtual worlds such as Second Life, have millions of users worldwide. Virtual world residents wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
