Click Here to Download: https://ouo.io/zYtbKX Brand Breakout How Emerging Market Brands Will Go Global By: Nirmalya Kumar; Jan-Benedict E.M Steenkamp Publisher: Palgrave Macmillan Print ISBN: 9781137276612, 1137276614 eText ISBN: 9781137276629, 1137276622 Copyright year: 2013 Format: EPUB Available from $ 29.99 USD SKU 9781137276629 Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
