Click Here to Download: https://ouo.io/VCJlW4 Brand Champions How Superheroes bring Brands to Life By: I. Buckingham Publisher: Palgrave Macmillan Print ISBN: 9780230220324, 0230220320 eText ISBN: 9780230304659, 0230304656 Copyright year: 2011 Format: PDF Available from $ 69.99 USD SKU 9780230304659 A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
