Click Here to Download: https://ouo.io/d3jhic Brand esSense Using Sense, Symbol and Story to Design Brand Identity By: Neil Gains Publisher: Kogan Page Print ISBN: 9780749470012, 0749470011 eText ISBN: 9780749470029, 074947002X Edition: 1st Pages: 232 Copyright year: 2014 Format: EPUB Available from $ 29.95 USD SKU 9780749470029 Branding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing. Drawing on the latest research and design thinking Brand esSense shows how brands can link storytelling archetypes and symbolism to customer experience to build a multi-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear pathway to optimizing its unique sensory appeal.
