Click Here to Download: https://ouo.io/hzLySb BRICs and Beyond: Lessons on Emerging Markets By: Stephanie Jones Publisher: John Wiley & Sons P&T Print ISBN: 9781119962694, 1119962692 eText ISBN: 9781118351567, 1118351568 Format: PDF Available from $ 49.95 USD SKU 9781118351567 This international business executive text written especially for executive and MBA students, is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too. With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today's MBA student to the wider world of 21st century international business.
