Click Here to Download: https://ouo.io/Myb0MU Building Routes to Customers Proven Strategies for Profitable Growth By: Peter Raulerson; Jean-Claude Malraison; Antoine Leboyer Publisher: Springer Print ISBN: 9780387799506, 0387799508 eText ISBN: 9780387799513, 0387799516 Copyright year: 2009 Format: PDF Available from $ 89.99 USD SKU 9780387799513 Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.
