Business Anthropology By: Ann T. Jordan Publisher: Waveland Press Print ISBN: 9781577668275, 1577668278 eText ISBN: 9781478601081 Edition: 2nd Format: PDF Available from $ 6.99 USD SKU 9781478601081R90 Advances in technology open the doors for business expansion and facilitate the creation of complex organizations. It is in this world that anthropological techniques play a distinctive role. Business anthropologists tap various sources of information by getting to know the people within the organization. They take a “holistic” approach, see old realities in new ways, and understand the value of diverse groups, doing their work in both for-profit and nonprofit organizations. This cutting-edge text first familiarizes readers with anthropological methods. It then presents real-world examples of how these methods have been used in business organizations to analyze various phenomena, including consumer behavior, ma Download ebook: https://ouo.io/QB6QLi
