Business Applications And Computational Intelligence

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    Business Applications and Computational Intelligence
    By: Kevin Voges
    Publisher:
    Idea Group Publishing
    Print ISBN: 9781591407027, 1591407028
    eText ISBN: 9781591407041, 1591407044
    Copyright year: 2006
    Format: PDF
    Available from $ 89.95 USD
    SKU 9781591407041
    Computational intelligence has a long history of applications to business - expert systems have been used for decision support in management, neural networks and fuzzy logic have been used in process control, a variety of techniques have been used in forecasting, and data mining has become a core component of customer relationship management in marketing. While there is literature on this field, it is spread over many disciplines and in many different publications, making it difficult to find the pertinent information in one source. Business Applications and Computational Intelligence addresses the need for a compact overview of the diversity of applications in a number of business disciplines, and consists of chapters written by leading international researchers. Chapters cover most fields of business, including: marketing, data mining, e-commerce, production and operations, finance, decision-making, and general management. Business Applications and Computational Intelligence provides a comprehensive review of research into computational intelligence applications in business, creating a powerful guide for both newcomers and experienced researchers.
     

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