Click Here to Download: https://ouo.io/lDsiDYD Business Project Management and Marketing Mastering Business Markets By: Michael Kleinaltenkamp Publisher: Springer Print ISBN: 9783662485064, 3662485060 eText ISBN: 9783662485071, 3662485079 Copyright year: 2016 Format: EPUB Available from $ 59.40 USD SKU 9783662485071R180 Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. Additional ISBNs 978-3-662-48507-1
