Campaigning to the New American Electorate Advertising to Latino Voters By: Marisa Abrajano Publisher: Stanford University Press Print ISBN: 9780804768955, 0804768951 eText ISBN: 9780804774703, 0804774706 Edition: 1st Copyright year: 2010 Format: EPUB Available from $ 24.00 USD SKU 9780804774703 Presuming that a strong relationship exists between one's identity and political behavior, American politicians have long targeted immigrant and ethnic communities based on their shared ethnic or racial identity. But to what extent do political campaign messages impact voters' actual decisions and behaviors? This new book is one of the first to examine and compare the campaign efforts used to target Latinos with those directed at the rest of the electorate. Specifically, it focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of con Download ebook: https://ouo.io/iNfpxV
