Click Here to Download: https://ouo.io/Nn3tpf Cases on Consumer-Centric Marketing Management By: Vimi Jham Publisher: Business Science Reference Print ISBN: 9781466643574, 1466643579 eText ISBN: 9781466643581, 1466643587 Copyright year: 2014 Format: PDF Available from $ 175.00 USD SKU 9781466643581 As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
