Concepts Of Quality Connected To Social Media And Emotions

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    Concepts of Quality Connected to Social Media and Emotions
    By: Denisa Elena Vlad
    Publisher:
    Springer Gabler
    Print ISBN: 9783658288662, 3658288663
    eText ISBN: 9783658288679, 3658288671
    Copyright year: 2020
    Format: PDF
    Available from $ 89.99 USD
    SKU 9783658288679
    Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.
     

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