Link Download ebook Free: https://ouo.io/tMyP2o Congruency, Expectations and Consumer Behavior in Digital Environments By: Frederic Nimmermann Publisher: Springer Gabler Print ISBN: 9783658284206, 365828420X eText ISBN: 9783658284213, 3658284218 Copyright year: 2020 Format: PDF Available from $ 89.99 USD SKU 9783658284213 A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study.About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
