Cỏnguency, Ễpctations And Cónumer Behavior In Digital Environments

Thảo luận trong 'Kinh nghiệm kinh doanh' bởi hughessvetlana, 16/11/2023.

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    Tham gia:
    25/10/2023
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    Congruency, Expectations and Consumer Behavior in Digital Environments
    By: Frederic Nimmermann
    Publisher:
    Springer Gabler
    Print ISBN: 9783658284206, 365828420X
    eText ISBN: 9783658284213, 3658284218
    Copyright year: 2020
    Format: PDF
    Available from $ 89.99 USD
    SKU: 9783658284213 A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study.About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments. SKU: 9783658284206
    Download now: https://ebookscoffee.sellpass.io/pr...and-Consumer-Behavior-in-Digital-Environments
     

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