Consumer Behaviour And Sustainable Fashion Consumption

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    Consumer Behaviour and Sustainable Fashion Consumption
    By: Subramanian Senthilkannan Muthu
    Publisher:
    Springer
    Print ISBN: 9789811312649, 9811312648
    eText ISBN: 9789811312656, 9811312656
    Copyright year: 2019
    Format: EPUB
    Available from $ 99.00 USD
    SKU 9789811312656
    This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
     

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