Click Here to Download: https://ouo.io/nDun9tT Consumer Behaviour (RLE Consumer Behaviour) A Practical Guide By: Gordon R. Foxall Publisher: Routledge Print ISBN: 9781138832367, 1138832367 eText ISBN: 9781317565901, 1317565908 Edition: 1st Pages: 210 Copyright year: 2015 Format: EPUB Available from $ 21.58 USD SKU 9781317565901R90 This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice. Additional ISBNs 9781138832398, 1138832391
