Click Here to Download: https://ouo.io/578c2 Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making By: Rajagopal Publisher: Palgrave Macmillan Print ISBN: 9783030119102, 3030119106 eText ISBN: 9783030119119, 3030119114 Copyright year: 2019 Format: EPUB Available from $ 109.00 USD SKU 9783030119119 The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
