Download eBook Free: https://ouo.io/6jxctC Copy, Copy, Copy: How to do smarter marketing by using other people's ideas By: Mark Earls Publisher: John Wiley & Sons P&T Print ISBN: 9781118964965, 1118964969 eText ISBN: 9781118964989, 1118964985 Edition: 1st Format: PDF Available from $ 26.99 USD SKU 9781118964989 Copy, Copy, Copy describes how to change mass behaviour through social influence. This energetic, provocative volume is the most practical. It offers a set of templates for successful marketers and managers to copy. It puts the insights and maps of behaviour developed previously to work and gives a set of 100 template strategies to deploy - each appropriate to the nature of the behaviour theyre trying to change. Each strategy is illustrated by a well-known example in marketing and/or contemporary popular culture from all around the world and across different platforms.Copy, Copy, Copy serves as a pattern-book for real world marketers and others engaged with changing mass behaviour, and offers: A set of practical templates for marketers and managers to copy Well-known examples such as how Apples choice of white ear-pieces helped to make their MP3 player the defacto choice Grounded strategies and platforms for experimenting and learning
