Cosmetic Claims Substantiation

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    Cosmetic Claims Substantiation
    By: Louise Aust
    Publisher:
    routledge
    Print ISBN: 9780824798550, 0824798554
    eText ISBN: 9781482234145, 1482234149
    Edition: 1st
    Copyright year: 1997
    Format: PDF
    Available from $ 23.18 USD
    SKU 9781482234145R90
    Shows how to validate scientifically the marketing claims of chemically stable and well-balanced products to withstand adequately the challenge of competitors and government regulators. The book describes techniques for substantiating properties, such as moisturization, mildness, conditioning and cleansing, as well as the performance of deodorants and antiperspirants, and the effectiveness of acne products. It discusses technologies that help eliminate animal testing in product development.
     

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