Craft Beverages And Tourism, Volume 2

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    Craft Beverages and Tourism, Volume 2
    Environmental, Societal, and Marketing Implications
    By: Susan L. Slocum
    Publisher:
    Palgrave Macmillan
    Print ISBN: 9783319571881, 3319571885
    eText ISBN: 9783319571898, 3319571893
    Copyright year: 2018
    Format: EPUB
    Available from $ 129.00 USD
    SKU 9783319571898
    This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
     

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