Click Here to Download: https://ouo.io/1eHK5Tq CRM Project Management Building Realistic Expectations and Managing Risk By: Michael Gentle Publisher: Kogan Page Print ISBN: 9780749438982, 0749438983 eText ISBN: 9780749447212, 0749447214 Edition: 1st Pages: 240 Copyright year: 2006 Format: PDF Available from $ 47.99 USD SKU 9780749447212 Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.
