Click Here to Download: https://ouo.io/SEcWPR Customer Loyalty A Guide for Time Travelers By: S. Robinson; L. Etherington Publisher: Palgrave Macmillan Print ISBN: 9781403997630, 1403997632 eText ISBN: 9780230513037, 0230513034 Copyright year: 2006 Format: PDF Available from $ 49.99 USD SKU 9780230513037 The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
