Download eBook Free: https://ouo.io/CR1aRaJ Customer Value Generation in Banking The Zurich Model of Customer-Centricity By: Stefanie Auge-Dickhut; Bernhard Koye; Axel Liebetrau Publisher: Springer Print ISBN: 9783319199375, 3319199374 eText ISBN: 9783319199382, 3319199382 Copyright year: 2016 Format: PDF Available from $ 69.99 USD SKU 9783319199382 The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
