Click Here to Download: https://ouo.io/qXlGSEl Digital Business and E-Commerce Management By: Dave Chaffey Publisher: Pearson (Intl) Print ISBN: 9780273786542, 0273786547 eText ISBN: 9780273786573, 0273786571 Edition: 6th Pages: 712 Copyright year: 2015 Format: PDF Available from $ 31.19 USD SKU 9780273786573R365 This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. Additional ISBNs 9780273786573.0, 9780273786559, 0273786555
