Click Here to Download: https://ouo.io/gJH7Oq Digital Privacy in the Marketplace Perspectives on the Information Exchange By: George Milne Publisher: Business Expert Press Print ISBN: 9781606498484, 1606498487 eText ISBN: 9781606498491, 1606498495 Copyright year: 2015 Format: PDF Available from $ 19.95 USD SKU 9781606498491 Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
