Do You Matter?

Thảo luận trong 'Kinh nghiệm kinh doanh' bởi happel8f5, 21/11/2023.

  1. happel8f5

    happel8f5 Thành viên sắp chính thức

    Tham gia:
    3/11/2023
    Bài viết:
    94
    Đã được thích:
    0
    Điểm thành tích:
    6
    Do You Matter?
    How Great Design Will Make People Love Your Company
    By: Robert Brunner
    Publisher:
    FT Press PTG
    Print ISBN: 9780137142446, 0137142447
    eText ISBN: 9780132703758, 0132703750
    Edition: 1st
    Pages: 256
    Copyright year: 2009
    Format: EPUB
    Available from $ 24.99 USD
    SKU: 9780132703758 “Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be design-driven and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging risky design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly baking design into all your processes and culture. SKU: 9780137142446
    Ebooks here: https://ebookscoffee.sellpass.io/products/Do-You-Matter
     

    Xem thêm các chủ đề tạo bởi happel8f5
    Đang tải...


Chia sẻ trang này