Click Here to Download: https://ouo.io/o66bWq Don't Just Relate - Advocate! A Blueprint for Profit in the Era of Customer Power By: Glen Urban Publisher: FT Press PTG Print ISBN: 9780131913615, 0131913611 eText ISBN: 9780132716161, 013271616X Edition: 1st Pages: 256 Copyright year: 2005 Format: EPUB Available from $ 34.99 USD SKU 9780132716161 Traditional push/pull marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend relationship marketing to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.
