Click Here to Download: https://ouo.io/c8kOtB Eco-Innovations in Emerging Markets Analyzing Consumer Behaviour and Adaptability By: Pável Reyes-Mercado Publisher: Palgrave Macmillan Print ISBN: 9781137587411, 1137587415 eText ISBN: 9781137587428, 1137587423 Copyright year: 2016 Format: EPUB Available from $ 69.99 USD SKU 9781137587428 Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.
